For many fleets, a top priority is improving driving behaviours. Let\u2019s explore why this is important and what tools can help achieve this objective.<\/p>\n
Why is improving driving behaviours important?<\/strong><\/p>\n Drivers reflect a business\u2019s brand image.<\/em><\/p>\n Drivers are a direct representative of a business\u2019s brand. They often drive around with their company logo. Irresponsible driving could harm the business\u2019s public image.<\/p>\n Bad driving is a business cost.<\/em><\/p>\n Bad driving habits<\/a> are also expensive. Behaviours such as speeding, idling, harsh cornering, harsh braking, and hard acceleration all quickly burn through fuel. These habits also increase the risk of losing money on traffic tickets.<\/p>\n Bad driving increases liability.<\/em><\/p>\n Worst of all, if drivers are involved in a major accident, investigators and the general public will ask questions. Who is at fault? Was the driver impaired? How has the company tried preventing the accident? Fleets must have solid answers to avoid legal penalties.<\/p>\n Businesses often use some of the following tools to improve their safety program.<\/p>\n A good step to improving driving behaviours is to establish and measure safety rules. Establishing safety rules is often one of the first things that a manager does. After establishing rules, the process is a bit more muddy. Some fleets are struggle to figure out how to effectively enforce<\/em> their safety policies.<\/p>\n Many fleets are turning to driver reports to help measure safety. Driver reports<\/a> measure how drivers performed according to the company safety policy. Safety managers can identify which drivers need more training and which drivers should be rewarded.<\/p>\n Speaking of rewards, an effective way to manage driving behaviours is to reward safe drivers. Gamification apps allow drivers to earn points and medals for good performance. Companies sometimes reward cash or bonuses to encourage drivers to climb the leaderboards.<\/p>\nDriver Reports<\/h3>\n