Driver Coaching Vs. Safety Reports

Driver Coaching: Real-Time Feedback For Drivers

Two of the biggest reasons many company’s come to us looking for a GPS tracking solution, is to increase safety & lower fuel costs, both of which can be greatly impacted through driver coaching. While other GPS tracking companies provide safety reports (which we also provide on top of the driver coaching feature), these reports do not offer the real-time correction capabilities of driver coaching.

What is Driver Coaching
GPS tracking systems have come a long way since being used to simply track your vehicles whereabouts. With the capabilities now available there are many different ways you can get a ROI while increasing the safety of your drivers and those they share the road with; driver coaching (also known as audible alerts) is something you definitely want to look for in a GPS solution.

Driver coaching provides alerts that occur inside the vehicle when drivers are driving in a way that wastes excessive fuel or puts them at risk. These alerts are commonly used for speeding, hard braking or accelerating, harsh cornering and excessive idling. The driver coaching alerts usually work as a beeping function inside the vehicle in real-time so your drivers can correct the inappropriate behaviour immediately. One of the best elements of the driver coaching feature is the ability to customize. You can set specific parameters that best suit your company and focus on the things your drivers need to improve on:

Driver Coaching Safety Settings

Our driver coaching not only helps improve safety, it also helps improve productivity:

Driver Coaching Productivity Settings

We have also recently introduced GOTALK, a new product that takes driver coaching to a whole new level. It allows you to program specific alerts that instead of beeping, actually speak to your drivers. For example, if a driver is speeding, you can program your GOTALK device to say “slow down” to your drivers in real-time.

What are Safety Reports?
Safety reports, or a Driver Scorecard Report as we refer to ours, is an easy to read report showcasing the incidents of each driver. It’s also a useful tool because it allows you to compare your drivers in one place and see their main problem. Unfortunately, it does not offer the ability to correct poor driving habits in real-time. Check out this sample report below:

Driver Scorecard Report Sample

As you can see from this example above, it is clear the main issue for this fleet is speeding. These reports can be great to sit down with your drivers and discuss any issues at hand. You can also use these reports to offer an incentive to your drivers. For example, this fleet clearly has a speeding problem which is not only putting the lives of themselves and others in danger, it is also wasting the fuel you pay for. Try offering your employees an extra vacation day or a gift card incentive to the person with the lowest number of speeding incidents each quarter; you would be surprised how well a little friendly competition may work in your favour.

Overall, both of these elements can be utilized for running a safer and more efficient fleet. Driver coaching helps to remind your drivers in real-time to correct behaviour without having to wait for a report to be created and review with the drivers. The safety reports give you an overview of your entire fleet all in one place, allowing you to see if any specific driver is being very unsafe or if your fleet as a whole needs to work towards safer practices.

To learn more about Driver Coaching and GOTALK, check out the video below.

Driving the Fleet Safety Movement