Dangerous Driving

Why A False Sense Of Security May Put Fleets At Risk For Dangerous Driving

The COVID-19 pandemic is having a drastic impact on people’s everyday life and businesses’ operations. Because of the “shelter-in-place” order and travel restrictions imposed by the government, the traffic volumes in cities across North America have dropped dramatically. 

Although many people expect that emptier roads translate to safer driving environments, the data suggests that is not the case. 

Statistics show that our roads have become more deadly since the beginning of the pandemic. In the United States, the fatality rate per mile driven went up by 14% compared to the same period last year. For commercial fleets, the mileage driven by commercial vehicles has declined by 20% since the pandemic; however, the amount of miles driven over the posted speed limit has increased by 17%, and the harsh cornering event has also increased by 15%

A psychological belief called a false sense of security might explain why we see a surprise growth of careless and reckless driving behaviours during the pandemic. We will also explore options and solutions to crack down dangerous driving behaviours and enhance overall fleet operation safety.

 

Why Do We See an Increase In Dangerous Driving Behaviours?

If something gives you a false sense of security, it makes you believe that you are safe when you are not. That’s exactly what happened to roads during the pandemic. The emptier roads and reduced traffic prompted drivers to feel safer, resulting in increasing speeding and reckless driving activities. Drivers also carried the view that there will be fewer pedestrians and cyclists on the roads during the pandemic, so they believed that cars would get more road space, leading them to commit dangerous driving behaviours, such as failing to stop at stop signs. 

 

Psychological Impact

The pandemic could be stressful, as it can cause fear, panic, anxiety in many people. This often leads to increased alcohol and drug consumption, contributing to increased aggressive driving behaviours on the roads. Commercial fleet drivers often experienced greater stress because of the increasing workloads caused by the growth of cargo transport and delivery activities during the pandemic. 

Many businesses are operating a reduced fleet because of drivers’ absences due to isolation and sickness. That forces rest of the on-duty drivers to take additional tasks to cover the reduced workforces. Some might choose to commit dangerous behaviours such as speeding to finish all the tasks within business hours. The rise of risky behaviours during these times may put all road users in danger and lead to serious accidents resulting in injuries or deaths and unnecessary costs to businesses. 

 

Impact Of Distracted Driving 

Distracted driving has often been described as one of the biggest challenges for modern drivers. Almost 80% of road accidents have seen distracted driving as a contributing factor. Hands-free devices have become a popular tool among fleet drivers, as many believe it will reduce the risks of taking a call during driving. However, even drivers’ hands remain on the steering wheel while taking a call through hands-free devices, their mind and concentration might be distracted by talking. This creates a hidden risk and may negatively impact the drivers’ response time to an unexpected road situation. 

 

Impact Of Reduced Training

The reduced amount of face-to-face fleet safety training might be another reason why some drivers become less vigilant during driving. Routine safety training is an essential pillar of establishing and maintaining a strong and positive workplace safety culture. Many businesses and workplaces have decided to postpone or reduce these kinds of face-to-face safety training programs due to the growing concerns of virus transmission during personal interactions. Lack of road safety education sessions during the pandemic has let drivers guard down, and some chose to carry out aggressive driving behaviours on the roads. 

 

Deadly Consequences Of Careless Driving

Dangerous driving and failing to obey road signs put the safety of all road users at risk. It could lead to severe consequences, such as fatal accidents and unintentional injuries. Drivers and businesses might face huge fines, penalties, or lawsuits if they are involved in road accidents and collisions. Depending on the severity of the accidents, drivers might be charged for dangerous driving and received license suspensions and a criminal record. Businesses might also bear unnecessary costs and expenses in recovering assets damage, paying for additional maintenance costs, suffering increased insurance premiums. 

The social costs and damages made to brand reputation are two factors that often are neglected when evaluating the cost of a road accident. Any injuries or deaths resulting from the road accident place additional expenses and burdens on the local healthcare system, transportation networks, and legal system. 

For individuals, loss of life and life quality, loss of output due to temporary incapacitation should also be quantified in monetary values when calculating accidents’ costs. Accidents could also severely harm the brand’s reputation in the industry and have a long-term adverse impact on the businesses’ operations, revenues, and financial stability. Businesses need a spotless fleet safety record to win customers’ trust and differentiate themselves – so maintaining a high fleet safety standard is a “must” for fleets of any size. 

 

Technologies That Can Make A Difference In Fleet Safety Management

The rising level of careless driving behaviours among fleet drivers during the pandemic has raised the alarm for fleet managers and safety managers. A growing number of fleet managers are eyeing telematics solutions to safeguard the fleet’s operations. Telematics solutions offer a complete safety package utilizing various technologies, including sensing, tracking, and recording technologies, to provide preventive measures that protect workers and assets safety. 

 

Driver Distraction Cameras: Keep Your Drivers Focused 

Driver distraction cameras have become very useful and cost-effective telematics tools adopted by businesses to crack down distracted driving among drivers. These cameras utilizes artificial intelligence and facial recognition technology to detect if drivers have been distracted. By tracking and analyzing drivers’ eyes, face, mouth, and head movement, the system can tell whether drivers’ attention remains focused on the road. An audible alert will be sent out to warn drivers if it notices any forms of distracted driving. The alert will also trigger the video camera recording, so fleet managers can later review footage and learn what happened on the roads. 

Not only can driver distraction cameras address distracted driving, the device also helps to detect driver fatigue. When the camera detects that the driver’s eyes blink too slow or their head starts to lower down, it will trigger an audible alert to warn drivers. The camera works in all kinds of complex environments, including dark settings, offering ultimate protection to drivers, no matter day or night. The hassle-free device installation process means that fleet managers can immediately see a reduction in driving distraction after the implementation. 

 

Online Scoring and Training Platforms: Powerful Data Collection and Performance Monitoring With All The Information You Need

To further quantify drivers’ performance and give fleet managers a better overview of drivers’ driving behaviours, online scoring and training platforms like ZenduLearn and ZenScore are leveraged. ZenduLearn is an online training solution which allows for digital training classes to be assigned to drivers, ensuring that social distance requirements are kept. 

ZenScore is a highly interactive dashboard and driver scoring system that offers a comprehensive and highly customizable overview of the fleet’s status, performance, and safety. One of the top features is giving fleet managers the ability to assess drivers’ performance and driving behaviours. Even allowing managers to assign new courses to improve skills by also leveraging ZenduLearn. ZenScore is used by giving every driver a safety score based on their previous trip performance. Through evaluating these scores, fleet managers can quickly identify high-risk drivers that often commit dangerous driving behaviours, such as harsh braking, speeding, hard acceleration, and hard cornering. 

Fleet managers or safety managers can then develop appropriate training sessions to coach these high-risk drivers and correct their driving habits. Fleet managers can also reward drivers who receive a high safety score and create safety driving contests to motivate the rest of the drivers to develop and practice good driving habits. 

 

360 Telematics Integration Designed For Safety

You might now be wondering how we generate these drivers’ safety scores. These scores are calculated based on several important metrics measured by other vehicles onboard sensors and tracking devices. The Geotab GO9 is a next-generation fleet tracking device that can detect speeding and HOS (Hours of Service) violations. The high connectivity of telematics products enables the system to record a speeding or violations, which will then be automatically synchronized and reflected on the ZenScore dashboard. The seamless integration and connection between telematics devices powered by IoT (Internet of Things) have made all these things possible at the backstage automatically with no additional human work needed. 

At GoFleet, we offered a complete fleet safety package that is highly customizable to fit your businesses’ core needs and give you the information you value the most. Road safety should not be overlooked on any occasion. Though the pandemic has created great uncertainty for any business operations, fleet managers and drivers should continue to remain on high alert and practice the highest safety standard across the operations. 

A false sense of security can undermine the entire fleet’s safety and other road users’ safety. Investing in an extra layer of safety protection could significantly elevate your fleet’s overall safety standards and protect drivers and your valuable assets. Telematics is the leading solution that could transform and digitalize safety management at businesses and fleets of any size. Contact us to speak with an industry-specific consultant who knows exactly how to customize telematic solutions to elevate your fleet’s safety record.

How Commercial Transportation Is Impacted By COVID-19

In recent news, not only has the medical community been affected by the outbreak of coronavirus, but the global supply chain as well. On March 11, the World Health Organization declared the recent outbreak of COVID-19 as a pandemic due to its sudden and concerning spread. In order to combat the spread of the virus, the public has been told to practice social distancing and many businesses have even been told to close their doors. However, it’s important to note that these are not the only changes that are happening as a result of the outbreak. In fact, the commercial transportation sector is finding that the public’s new way of living (as a result of being impacted by COVID-19) is also changing their operations. 

 

Below we discuss an overview of how the transportation industry is affected by leveraging fleet data provided by Geotab via intelligent solutions. Please note that the data was gathered on April 10, 2020, via their blog

 

How The World Is Impacted By COVID-19

 

With coronavirus infection numbers growing, there have been numerous efforts put into place to limit the spreading of the virus. One effort, the closing of numerous borders, may have affected travel, but not commercial transportation. Borders still remain open for those transporting goods because of the increased need of supplies and equipment in wake of the city lockdowns, community social distancing and more. 

 

Initial Changes In Commercial Transportation 

 

When discussing how essential the transportation sector is, as they are still able to travel across borders for deliveries, it’s important to highlight how there has even been movements towards making transporting essential cargo easier. Specifically the Emergency Declaration issued by the FMCSA and the Essential Freight Transport Exemption which was put into effect by Transport Canada. Both of which focus on adjusting the hours of service (HOS) regulation that drivers within the transportation sector must abide to. These changes allow drivers to drive over the maximum HOS in their country (meaning strict HOS regulations have been changed as a result of COVID-19). However, even though transportation seems more important than ever as they provide relief to communities needing essential supplies, it’s important to look at how the volume of commercial transportation vehicles may be changing. Specifically how the volume (which includes the number of trips and the amount of fuel used) has changed since the month of February.

 

Affected Volume In Activity 

 

As one can imagine, there are countless changes happening to various industries. But when speaking to transportation, a decrease in commercial vehicle activity has been noted. Analyzing data that was collected from Geotab (from the dates March 15 to April 10), a noticeable decrease can be noticed in the percent of normal activity. With a baseline starting before March 15, continuing to April 10 – the time when many countries and industries started to be greatly impacted by COVID-19. Below is a graph which depicts the longitudinal view of commercial traffic volume that is being discussed. Specifically measuring the number of trips relative to normal activity, as well as the type of vehicle used. 

Source: Geotab; The impact of COVID-19 on commercial transportation and trade activit

 

As illustrated on the graph, various vehicles including heavy-duty trucks (HDT), medium-duty trucks (MDT), light-duty trucks (LDT), multi-purpose vehicles (MPV), as well as cars declined over time in regards to the amount of activity tracked. 

 

This decline is visible in a heatmap provided by Geotab when looking at data in regards to operating percentages and locations (micro regions in the U.S. and Canada). The chart compares what the normal operations percentage was in February 2020, to currently, in April 2020. 

Source: Geotab; The impact of COVID-19 on commercial transportation and trade activity

Source: Geotab; The impact of COVID-19 on commercial transportation and trade activit

 

In terms of Canadian changes, when looking at data from most recent weeks, compared to data from February 1 to March 15, Canada appears to be operating at 74% of normal commercial transportation activity. It’s important to note that the Maritimes is operating at the lowest when compared to normal – 67%. In comparison, the U.S. has also felt a large impact. The U.S. is operating at an average of 75% of normal commercial transportation activity. Reporting that the State of New York and New Jersey are the most impacted. They are only operating at 55% of normal activity. 

 

In brief, some other changes to highlight are; 

  • Ontario operating at 76% in comparison to 97%
  • Quebec operating at 68% in comparison to 99%
  • The West (US) operating at 68% in comparison to 100%
  • The Mid-Atlantic (US) operating at 74% in comparison to 100% 
  • The Midwest (US) operating at 76% in comparison to 98%  

 

Affected Fuel Usage 

 

With countless vehicles contributing to the commercial transportation sector, it’s also important to look at how these vehicles and usage are changing in terms of fuel during this time. Specifically looking at how fuel usage may be impacted by COVID-19 through decreasing commercial transport activity. 

Source: Geotab; The impact of COVID-19 on commercial transportation and trade activity 

 

The graph depicts that at the start of March 2020, there was a steady quantity of fuel being used among commercial vehicles. The data focused on vehicles that included buses, HDT, LDT, MDT, MPV, and passenger. A general decrease started on March 15, and continued until March 26. Since the end of March, the use of fuel in most cases did not recover to quantities previous to COVID-19, but is occasionally going through dips.

 

It is important to note that decrease was not as apparent within the trucking economy. Some may assume this is because while some operations may have changed, many commercial vehicles are still essential to transport supplies and equipment during this time. When reviewing the data of how the fuel usage of buses and passenger vehicles has dropped greatly, many assume it is because those vehicles are typically not operating at a high frequency due to health and safety recommendations. This includes how the public has been told to work from home (so there are less commuters) as well how the public is told to socially distance themselves from each other and stop public gatherings or events (so there is less travelling for leisure purposes).  

 

During This Change, Safety Is Critical 

 

With commercial transportation still remaining steady (with only minor dips) in terms of fuel use and volume, it’s safe to say that the industry is still steady. What this means is that even at a time where so much is in flux, the transportation sector is critical for many communities as they can provide essential supplies among other necessities.  

 

However, with so much uncertainty surrounding coronavirus and how businesses are impacted by COVID-19 in terms of safety and the length of the pandemic, it’s important for those who are on the frontlines to do what they can to stay safe. One way when speaking to the transportation sector, is for drivers and other delivery personnel to monitor for potential symptoms. Proactively monitoring for coughs, fevers and other signs of viruses can help reduce the possible and unknowing spread of the virus. Especially when speaking about individuals who are travelling constantly and moving cargo. Tools like ZenduCheck, a digital symptom monitoring app, allows drivers and other essential personnel to monitor their health. To learn more about how symptom monitoring can be useful in promoting safety in fleets, click on the button below.